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2016 Mobile Ad Summit
Wednesday
, 
August
 
17
 at 
12:00pm
 
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Harm Reduction Perspectives in Public Health and Policymaking

Wednesday
, 
August
 
17
 at 
12:00pm
 
RSVPs Closed
Text goes here
X

Join us for an R Street Institute and Open Society Policy Center event

Public-health officials, policymakers and activists from both the political left and right have begun to endorse harm reduction approaches intended to minimize the harmful consequences of various behaviors, such as smoking, substance use and sexual activity.

 

Yet harm reduction endorsements aren't always full-throated and are almost never universal. Efforts to reduce the harms of injection drug use by promoting safe consumption centers, syringe-access programs and other measures have received significant pushback from many on the right until the recent opioid epidemic. Many on the left and in the current administration likewise have expressed significant skepticism about the ability of e-cigarettes to reduce the harm of smoking. To date, harm reduction efforts have remained in separate silos, with few in the public health community supporting harm reduction across the board. Is this a mistake? Or is harm reduction an effective policy approach for some things and not for others?


Please join us for a joint briefing from the R Street Institute and Open Society Policy Center that will bring together a diverse group of public-health experts to consider how harm reduction can inform our policies surrounding various public-health concerns including injection drug use, tobacco use and sexual behavior.


Speakers


Speakers

·      Edward Anselm, R Street Institute

·      Damon Jacobs, Private Practice Psychotherapist & PrEP Instructor

·      Jasmine Tyler, Open Society Policy Center

·      Billie Tyler, Registered Nurse

·      Lori Sanders, R Street Institute (Moderator)

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Sponsors 

 About R Street and Open Society Policy Center

The R Street Institute is a non-profit, non-partisan, public policy research organization (“think tank”). Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, Colorado (covering the Central region), California (covering the West), Alabama (covering the South), and Ohio (covering the Midwest).   

 

The Open Society Policy Center (OSPC) is a non-partisan and non-profit 501(c)(4) organization that engages in advocacy aimed at influencing U.S. government policy on domestic and international issues, including civil rights and liberties, criminal justice reform, immigration, multilateralism, development assistance, health policy and promotion of human rights, transparency and accountability.

About R Street

The R Street Institute is a non-profit, non-partisan, public policy research organization (“think tank”). Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, California (covering the West), Alabama (covering the South), and Ohio (covering the Midwest). 

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